Google just announced that they will allow AdWords publisher to offer product referal ads (And not just Google’s referral of AdSense/AdWords/Picasa/FireFox/Pack). Basically it means that Google are trying out CPA (Cost-Per-Action) ads. It’s still in beta, but you can apply here. It will be interesting to see how this fares against normal PPC ads.

Most publishers report that referral ads were not so good, but this might be a different thing altogether.

UPDATE - it seems like the beta is open only for US publishers, and you’ll only get paid if the customer is from the US himself. I guess there goes our application for the beta. These US-Only decisions are very strange, and seem to go against the real way the internet works. Google are not alone in this, many companies seem to be focusing on the US market only. The Yahoo publisher program (their AdSense ‘clone’) is only open for US publishers also.

This entry was posted on Tuesday, March 20th, 2007 at 4:34 pm and is filed under Google AdSense. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.