An interesting post in Google’s own inside-adsense post. They explain about accidental clicks, and say what is accepted and forbidden when placing your AdSense ads in your site.

We’ve just released a new version of AdSenseLog. Google has made some changes in the login procedure, which required us to change something in AdSenseLog. You can download the new version now.

I’m happy to announce our latest release - AdSenseLog 4.5.4

It’s just a small update. We have added the ability to get EPC/CTR/eCPM statistics in the summary view, e-mails and SMS messages. Other than that there are some minor bug fixes.

More information, and the download can be found here.

Google has a new referral product to offer - Google Apps.

Unfortunately, it is not available to non-US publishers (or at least, not available to me as an Israeli). It’s quite annoying, being regarded as 2nd-rate by Google and most other internet companies. I wonder what is the motivation - I’m sure a big chuck of the AdSense revenue is made by non-US publishers.

Google Pack is still not available here, either. I guess we’ll have to wait some more time…

Google just announced that they will allow AdWords publisher to offer product referal ads (And not just Google’s referral of AdSense/AdWords/Picasa/FireFox/Pack). Basically it means that Google are trying out CPA (Cost-Per-Action) ads. It’s still in beta, but you can apply here. It will be interesting to see how this fares against normal PPC ads.

Most publishers report that referral ads were not so good, but this might be a different thing altogether.

UPDATE - it seems like the beta is open only for US publishers, and you’ll only get paid if the customer is from the US himself. I guess there goes our application for the beta. These US-Only decisions are very strange, and seem to go against the real way the internet works. Google are not alone in this, many companies seem to be focusing on the US market only. The Yahoo publisher program (their AdSense ‘clone’) is only open for US publishers also.

We have just released AdSenseLog 4.5.3.

The reason for this new version? Recent changes that Google made to the AdSense account page. The login procedure has changed a bit, and the downloadbale CSV files (which AdSenseLog uses) were changed too - a new “averages” line was added.

So we had to make the appropriate changes to AdSenseLog. It now works, and can be downloaded here.

MyMicroISV (Bob Welsh) wrote a review about the Metalgrass web site.

It’s never easy to get criticized, but that was an interesting review, and should be read by anyone who is in the shareware busienss (this also goes for Bob’s excellent book). I’ll have to find the time and see if I can implement some changes that he suggests. Thanks Bob, for taking the time to review the web site!

Now it’s official - you may use AdSense for content in your Hebrew sites. Great news for israeli web site owners, although many of them already used AdSense even without formal permission…

Read more here

One of our sites, StartupIsrael, has a new design. The graphic designer is the same one we used for ExpressCard-Info (through the eLance system). I think it’s pretty good!

When you work in a team, obviously you need some sort of Source/Version control. I’ve used two such tools - Microsoft SourceSafe, and Perforce. Perforce was a great tool, by the way, much better than SourceSafe.
On smaller software projects though, it’s not so straightforward to use a version control software, as it can be slow and can complicate your work. But it also has advantages even when you work alone.

I decided to take a look at a new version control software - SubVersion. It’s open source, free, and I have heard good things about it. Installation was quick and easy. I also installed a neat client called TortoiseSVN, which integrates into your windows explorer. There’s also a good Plugin for eclipse (which I use for PHP and Java development). SVN uses the Apache server, so if you already have it working, it’s easy to install.
So after only a few hours I had my latest PHP project working with SVN. I have yet to integrate it with Delphi (and I’m not sure if I can) for windows development.